Mr. Tan Chuan Yong who is the owner was born
on the 9th of January 1961 and raised in Bukit Baru, Melaka. He only finished
his studies till primary school and soon started working at a very young age in
a shoes factory.
Mr. Tan worked under the same employer until he reached the
age of eighteen years where he started his own shoes shop. Golden Shoes Centre
is the shoes shop started by Mr. Tan Chuan Yong in 1986. Before that it was
located at the Hang Tuah Mall. After 2 years, he decided to change his shop to
Fajar (which is now The Store). From 1989 untill 1992, he opened another 2
branch at Kotamas (which is now Melaka Mall) and Ocean. After that he close it
down due to the burden of the two new shops which decrease the income level of
Golden Shoe Centre.
After so
many years of operating, now Golden Shoes Centre not only sells shoes at
shopping centre, it is in charging in some of the Government LO. Besides that,
from gent and ladies shoes they now even sell children shoes, safety shoes and
many more.
Golden Shoes Centre’s main market is only in
Malacca. Now they even have another branch at Melaka Sentral. The company has
attracts many loyal customers because it has fulfilled and fitted many of the
customer’s needs because of their efficiency, honor and competitive pricing.
During Raya or Chinese New Year, Mr. Tan tends to visit some of his customer to
create a strong relationship between them.
Mr. Tan always attends and participates in
the major shoes exhibition and organized in Kuala Lumpur. They have put
limitless efforts and time in researching new ways to reach out to more
customers. Their management are
always updated and share information from time to time. The information
includes the demand of customers, the supply of supplier and others. From this
they can gain more new ideas on the demand of certain products to improve their
supply chain that can achieve total customers’ satisfaction and get good
long-term relationship with the customers and suppliers. The company’s vision
is to provide the efficiency, honor and cheapest price goods to their
customers. They keep a close link with their new prospective customers as well
as their existing customers to build stronger customers’ relationship and
develop more new business. They ensure to provide best price, best service,
best care and best quality products to customers.
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